The Critical Role of the Real World in Energy Management

As the energy sector undergoes a rapid digital transformation, unlocking the full potential of energy networks has become a critical advantage. For distributed energy resources (DERs) and decentralized energy systems, data is the key to maximizing efficiency, making informed decisions, and uncovering new revenue opportunities.

When founding Texture, we analyzed the technology landscape and uncovered a glaring disconnect: most existing solutions focused solely on devices rather than the broader context of energy management. These point solutions treated the core entity as a single piece of hardware — like a battery — rather than addressing how energy companies actually view their world as customers and operations.

To energy providers, a customer is not “solar inverter abcd-1234.” A customer is John Legacy at 1000 Windsor Drive — a business or person with a home, devices, and a relationship to the grid. This mismatch revealed a fundamental gap between the technology and the real-world context energy companies need.

Enter Texture’s Sites profile, a transformative approach to energy data management. Sites act as a complete digital representation of physical addresses, providing energy companies with enriched, actionable data in a familiar, operationally relevant format.

#Sites: The Core Building Block for All Energy Transactions

Through collaboration with energy companies and industry leaders, Texture identified a common challenge: how to harmonize diverse data sources and tie them to meaningful groupings. At Texture, we solve this by creating Sites — entities that group devices, meters, and data streams into a comprehensive energy profile of a home or business.

Sites are not just central to our platform — they are the foundation of our value proposition. By consolidating diverse data into one entity, Sites act as a single source of truth to unlock operational insights and create new monetization opportunities for energy providers.

Texture ensures the Site data is ready for immediate use by taking the following steps:

Connection and creation: Sites are generated whenever a customer connects a device or utility account.
Geolocation and mapping: Every Site address is geocoded to pinpoint its exact latitude and longitude, enabling location-specific insights.
Address standardization: Addresses are standardized to ensure consistent formatting across all data sources, eliminating discrepancies and ensuring seamless integration.
Utility and ISO tagging: Sites are tagged with their respective utility service territory and Regional Transmission Organizations/Independent System Operators (ISOs/RTOs), providing essential regulatory and operational context.
Contextual data: Texture enhances Site data by integrating critical Signals like marginal carbon emissions and weather conditions. These amplify raw data into actionable insights, enabling smarter decisions and better network performance.
Entity resolution: Subsequent data our customers add to the Texture platform are automatically included in existing Site profiles, eliminating the need for costly data engineering to reconcile disparate data sources.

#Turning Insights into Actionable Value

By leveraging our Site and Signal features, energy companies can harness the full potential of their network and operations. Here’s how:

Build Complete Digital Representation Using Data
Texture enables companies to create digital twins — virtual replicas of physical assets enriched with real-time data. These models offer a comprehensive view of site operations, energy consumption, and environmental factors, enabling predictive decisions that optimize performance and efficiency.

Optimize Demand Response
Energy companies can enhance participation in demand response programs by better understanding demand patterns, managing load, reducing operational costs, and monetizing in new or existing markets.

Predictive Maintenance
Enriched Site views support predictive maintenance. By monitoring trends and detecting anomalies, operators can address problems early, minimizing downtime and improving efficiency.

Anomaly Detection
By layering Signal data with usage patterns, Texture helps detect energy consumption anomalies quickly. This enables timely interventions, improving network reliability and minimizing inefficiencies.

#Network-Wide Understanding through Aggregated Insights

Texture’s aggregated insights transform individual site data into actionable intelligence across the entire network. By analyzing trends and optimizing performance at scale, companies can make more informed decisions that improve operational outcomes across their energy systems.

#Driving Revenue Growth with Enriched Site Views

Analyzing customer energy usage and site-specific needs allows companies to cross-sell and upsell tailored products and services, such as battery storage or energy efficiency upgrades. Granular insights enable personalized recommendations, enhancing customer satisfaction, loyalty, and long-term value.

#Seamless Integration with Existing Tools

Texture’s platform integrates with critical tools, such as CRM and analytics systems, connecting energy data to broader business strategies. This integration simplifies customer engagement and helps track ROI, revealing growth opportunities.

As the grid becomes more digital, real-time data sharing between stakeholders is critical. Texture enables multiple organizations to access and work with the same Site profiles, streamlining collaboration and eliminating redundancies.

For example:

A Retail Energy Provider (REP) installs a customer’s device.
An operations partner maintains the device.
A third-party monitors performance metrics.

With Texture, all parties collaborate on a shared Site profile, providing a unified view of performance data.

#The Path Forward: Embracing the Future with Texture

Texture’s Sites are reshaping how energy companies understand and operate their networks. By turning raw data into actionable insights, Texture helps improve efficiency, unlock new revenue, and deliver exceptional customer experiences.

Whether your focus is on improving efficiency, monetizing, or delivering personalized customer solutions, Texture’s platform helps you achieve measurable results today.

Discover the untapped value within your energy network and let’s unlock it together. Contact our team today for a demo.