Retail Energy Providers
Maximizing value with Texture, the end-to-end energy management platform
Transform your retail energy business with Texture's unified platform for price-responsive arbitrage, customer lifecycle management, and VPP orchestration—reducing wholesale energy costs significantly while streamlining operations from lead acquisition to device dispatch.
The Challenge: Complex Operations in Dynamic Energy Markets
Retail Energy Providers (REPs) face intense competitive and operational pressures in today's evolving energy landscape:
- Price volatility exposure — Fluctuating wholesale energy prices create significant financial risks without dynamic load management
- Fragmented customer journey — Disconnected systems for acquisition, enrollment, device management, and billing create inefficiencies
- Limited device visibility and control — Inability to effectively orchestrate customer-owned DERs means missed optimization opportunities
- Complex VPP management — Building and operating Virtual Power Plants requires sophisticated coordination across diverse device types
- Data silos — Critical operational information trapped in separate systems prevents unified customer and grid insights
The Solution: Texture's Comprehensive Platform for REPs
Texture provides a unified platform that transforms how Retail Energy Providers operate and compete:
- Complete customer lifecycle management — Track and manage customers from lead generation through enrollment, device control, and retention
- Intelligent energy arbitrage — Automatically optimize device dispatch based on real-time ERCOT pricing signals
- VPP orchestration — Build, manage, and monetize Virtual Power Plants with broad device compatibility
- Seamless data integration — Push critical data to any destination in real-time or view in your Texture Dashboard for enhanced business intelligence
- Scalable program management — Streamline enrollment across multiple customer offerings with minimal overhead
How REPs Use Texture: Complete Energy Business Platform
Streamlined Energy Arbitrage Management
- Batch dispatching capabilities — Trigger multiple devices simultaneously in response to market conditions
- Flexible API integration — Easily connect your external pricing data sources to drive automated dispatch decisions
- Execution automation — Schedule and execute dispatch commands efficiently across your device portfolio
- Settlement verification — Track actual device performance against expected responses for financial reconciliation
End-to-End Customer Management
- Lead tracking and conversion — Capture prospects and monitor their journey through your sales funnel
- Customer onboarding automation — Streamline account setup, device connection, and program enrollment
- Unified customer profiles — See all customer information, connected devices, program participation, and performance history in one place
- Funnel analysis — Track the device connection process to identify and optimize conversion bottlenecks
Simplified Program Enrollment
- Hosted enrollment forms — Provide a no-code seamless signup experience for any program offering
- API-driven integration options — Connect enrollment directly to your website or customer portal
- Automated eligibility verification — Instantly validate addresses, equipment compatibility, and program criteria
- Multi-program management — Coordinate participation across rate plans, demand response, energy efficiency, and other initiatives
Real-Time Data Distribution
- Configurable destinations — Send critical data to any business system including data warehouses, analytics platforms, and operational tools
- Custom data transformations — Format information to meet the specific requirements of each destination
- Scheduled or event-triggered delivery — Push data on a regular cadence or when specific conditions occur
- Delivery verification — Monitor successful transmission with comprehensive logging and error handling
Reliable Grid Services Integration
- Official API partnerships — Unlike competitors who reverse engineer, Texture builds official integrations with manufacturers for superior reliability
- Industry-leading compatibility — Connect to major battery systems, solar inverters, and smart thermostats including:
- Tesla, Enphase, SolarEdge, FranklinWH and other inverters and energy storage systems
- Ecobee, Honeywell, Sensibo, Daikin, and other thermostats
- Standardized control interface — Manage diverse device types through a single, unified API
- Grid Services APIs — Direct connections to actual Grid Service APIs allow control usually limited to utilities and not available on consumer-grade APIs or reverse engineered app APIs
Comprehensive VPP & Network Management
- Flexible resource aggregation — Combine diverse DERs into coordinated, dispatchable resources with Tags or Collections
- Network-level dashboard — Get instant visibility into your entire energy ecosystem with aggregated metrics across all sites and devices
- Energy accounting and reconciliation — Leverage comprehensive telemetry storage for financial settlement and verification
- Multi-program monetization — Participate simultaneously in various grid services markets to maximize value
- Performance forecasting — Predict available capacity and response capabilities for market participation based on past performance and metrics captured on the Texture platform
The Texture Difference: Before vs. After
| Feature | Traditional Method | Texture |
|---|---|---|
| Market Response | Manual device dispatch | Efficient batch dispatch capabilities and on-platform scheduling for coordinated device control at a moment's notice or ahead of time |
| Customer Management | Multiple disconnected systems with manual data transfer | Unified platform from lead capture through program participation |
| Device Integration | Custom development for each manufacturer API or relying on reverse engineered solutions | Pre-built Grid Services level connections to leading device manufacturers with a unified data model |
| VPP Operations | Complex, custom aggregation software with limited device support | Turnkey VPP platform with broad compatibility and intelligent dispatch |
| Data Management | Manual exports, ETL processes, and delayed analytics | Real-time data delivery to any destination with automated transformations and analytics built into the platform |
Benefits for Retail Energy Providers
- Reduced wholesale energy costs through intelligent price-responsive arbitrage
- Streamlined customer acquisition with unified lead-to-customer journeys
- Increased device participation in grid services and VPP programs
- Operational efficiency gains from consolidated systems and automation
Why REPs Choose Texture
- Purpose-built for energy retail — Designed by industry experts for the specific challenges REPs face
- Enterprise-grade security — Built with industry security standards in mind, featuring comprehensive audit trails and robust access controls
- Rapid time-to-value — Begin realizing benefits in weeks, not months or years
- Dedicated support team — Work with experts who understand retail energy markets and operations
Ready to transform your retail energy business?
Schedule a demo to see Texture in action